Empowered India: Viren Joshi, CEO & President shares an insight on building global customer relationships in the engineering sector

Building global customer relationships is a slow and gradual process and may take several years to fructify. The first challenge often is getting the customer to even consider a new supplier. European and Japanese customers are particularly demanding and follow a rigorous process to qualify new suppliers. The approval process starts with getting supplier status approval, which generally involves a thorough audit evaluation of the manufacturing plants. The customer audit team provides feedback regarding areas of non-compliances and the supplier is expected to take corrective actions before getting the supplier approved status.

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